I just finished reading World Wide Rave by David Scott. It was a great book with many interesting examples of how small (and some large) companies created "world wide raves" to promote their business. I feel very comfortable stating if you are responsible for marketing in your current profession, this book is worth your time. It is available at amazon.com and audible.com (audio book form). If you read the book or have already read the book, please consider posting your opinion here. We'd love to hear it.

Best,

Mike Wittmer

WITTMER Group